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October 1, 2018
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Dr. Martens Annual Report
Sara Moose-Torres
Edinboro University of Pennsylvania

This annual report was designed for the Dr. Marten's shoe company, and used much of the existing brand language to create an interesting and informative report for those who read it. My goal as a designer was to have the visuals and type relate more to the spirit and attitude of the company and its origins, rather than its product, but still using elements form the shoes themselves. I wanted to use the extreme contrasts of the black and white and the super bright yellows to create and in your face experience, that made a definite impression on the viewer.