The look book was designed and art directed to mimic an omnibus. The book was divided into three sections: button ups, mom jeans, and high tops. Each section has 3 outfits showing the versatility of the clothing item. Every outfit has hidden jokes relating back to California’s culture. The model shots are used to show off each outfit as well as bring tempo to the flow of the book. Full spreads have small sheets that play off of the outfit’s name. Bring an unexpected interaction piece to the reader. The cover is linen with typography die cut out of vinyl to relate back to a graphic t shirt. The book was printed on a cream paper to warm up the photography. Earth tones were chosen to represent the Fall season.