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Columbia Records Rebrand
Maggie Witherow
University of Kansas

Columbia Records is a music label that has been giving a platform to some of the most iconic musicians of our time for over 130 years. Columbia Records is rooted in innovative, bold, and modern values. Using black and white in this rebrand allows for the bright photography and media of each artist to shine. The logo is inspired by the shape of CD and vinyl, and the new modern system shows what the company stands for: music moving forward.