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Katie Tynes
Portfolio Center

Just as each of us looks at a cloud and sees something different, such is the magic of Oneder. To celebrate this ideal, Crayola is launching Oneder, a new marker and colored pencil campaignemphasizing individuality and personalization in its already iconic brand. The campaign aims to bring wonder back into the lives of individuals by asking Crayola’s core question: “what if?” and helping them see new possibility in ordinary things.