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Costco Rebrand
Skyler Baker
University of Kansas

A fresh, modern revision to a classic brand. The perspective and box-like quality of the logo reflects the orderly and industrial nature of the Costco experience, while also hinting at the company's mission to provide high quality goods for the lowest possible prices with a very clear downward facing arrow. The negative space of the logo makes the letter "C", giving the logo a unique opportunity to be extremely recognizable from a brand association stand-point, along with the vibrant, fresh color scheme.