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September 30, 2019
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Gillette Hapi
Ashley Roy
University of North Texas

For over thirty years Gillette has been marketing razors to men and women separately, leaving many individuals out. Its time to change. It’s time to acknowledge that brands, like Gillette play a role in influencing culture. With that in mind, I took a hard look at past and present shaving products and reflecting on all the individuals I want to celebrate with this rebrand. In Gillettes own words – “to strive to be better, to make us better, and to help each other be better. It starts today.” Instead of gendering the saying, let's be “the best people can be!” Illustrations: Meghan Siens