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September 30, 2019
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Dallas Symphony Orchestra Rebrand
Chien Lin
University of North Texas

Rebranding Dallas Symphony Orchestra. The central concept is taking inspiration from their primary performance venue, the Meyerson Symphony Center, as a symbol of excellence and prestige that the DSO has. Combing the geometry of the logo with pops of color and purposeful breaking of the grid, the rebrand creates a sense of playfulness balance with professionalism. Images courtesy of the Dallas Symphony Orchestra. Photo of Ruth Reinhardt by Tracy Martin.