Save The Date:
March 28th – 30th, 2019
Get Your Tickets    Reserve hotel room

Schedule

Make sure you don't miss a thing. Plan your conference experience here,
and check back often for updates. (all times in CST)

Thursday

11:30am: Studio Tour Check-In

6:00pm: Conference Early Check-In

Friday

7:30am: Conference Check-In

8:30am: Welcome

11:30am: Lunch Break

1:00pm: Senior Job Fair

Saturday

8:30am: Welcome

11:30am: Lunch Break

1:00pm: Underclassmen Portfolio Review

6:30pm: Awards Gala






  • Thursday, March 28th
  • 1:00pm - 5:00pm
    C Studio Tour
    Studio Tours

    Feeling like Cyan will treat you right? Ride the C line bus tour across Dallas to explore multiple design related studios.
  • 1:00pm - 5:00pm
    M Studio Tour 
    Studio Tours

    Does Magenta get your blood pumping? Ride the M line bus tour across Dallas to explore multiple design related studios. 
  • 1:00pm - 5:00pm
    Y Studio Tour
    Studio Tours

    Want to tame the madness that is Yellow? Ride the Y line bus tour across Dallas to explore multiple design related studios. 
  • 1:00pm - 5:00pm
    K Studio Tour
    Studio Tours

    Black will always be the next black. Bring your walking shoes for the K line tour, you'll need them as you explore studios in close proximity to one another. 
  • Friday, March 29th
  • 9:00am - 10:00am
    Lisa Congdon
    Keynote Speaker
  • 10:30am - 11:30am
    THE ART OF THE PITCH—TURNING A CREATIVE IDEA INTO A CLIENT REALITY
    Breakout Sessions

    You’ve perfected your portfolio and have landed your first professional gig as an artist. But along with finally receiving a steady paycheck for your craft, comes a whole new—and at-times equally challenging—element: pitching the client. It’s not just about coming up with that “perfect” idea and execution to land the project of your dreams, you also have to carefully and tactfully communicate that idea to the client, while also managing to meet tight deadlines and budgets. In this session, creative strategic group ATK PLN Managing Director David Bates and Executive Creative Director Jose Sebastian Gomez will discuss the nuanced art of pitching a client, diving into best practices of how to communicate your idea, how to balance business and creative goals, the art of channeling your idea through a brand marketing lens and beyond. Whether you are looking to join a large studio or do it on your own as a freelance artist, this session will arm you with the skills and knowledge gleaned from over two decades of combined experience of pitching—sometimes winning and sometimes losing—creative ideas to clients.
  • 10:30am - 11:30am
    DESIGNING FOR IMPACT. TOOLS TO HELP MAKE YOUR CREATIVE, AND YOUR CREATIVE PRESENTATIONS, MORE PERSUASIVE.
    Breakout Sessions

    Amazing creative solutions have a measurable impact. But do we really understand why? The answer is, “yes”, and it comes down to an understanding of the audience on a deep psychological level. This session explores what makes great creative subjectively good so that you can understand your work and remove subjective opinion from the critique.
  • 10:30am - 11:30am
    PAGINATION COLLABORATION WORKSHOP
    Breakout Sessions

    In this workshop experiment, bring your pens, markers, magazines, tape and tools to cut paper, etc. In collaboration with Tractorbeam's design team, we will concept, paginate, illustrate, collage, write and name a large format magazine—together, by hand—in real-time. Come prepared to work in a fast paced environment where anything is possible.
  • 1:00pm - 2:00pm
    TRAVEL X DESIGN
    Breakout Sessions

    How do you create a brand for city where there are thousands (potentially hundreds of thousands) of stakeholders who all have different goals and needs? You get your hands dirty—literally. Ryan Short, founder of CivicBrand, walks us through their process. Through multiple trips including activities ranging from kayaking and ATV riding to touring factories and local breweries to meeting with hundreds of residents and organizations—the CivicBrand teams puts in countless hours and miles before they ever design anything.
  • 1:00pm - 2:00pm
    DOING IT RIGHT VS. DOING IT RIGHT NOW
    Breakout Sessions

    Portfolio classes. Internships. First job. Second job. Freelance work. Managing teams. Owning an agency. It doesn’t matter what step you’re at in your career; there are always opportunities to roll up your sleeves and get your ass to work. After all, done is often better than perfect.
  • 1:00pm - 2:00pm
    ANIMATION: THE FINE LINE BETWEEN INTUITIVE AND DISTRACTING
    Breakout Sessions

    Today’s rapid product timelines often require UX to be lean and nimble. Wireframing, testing and UI all get their due, but animation is often the last kid picked. With rapid prototyping tools like Principle, Framer and InVision Studio quick animation iteration is possible. We’ll review each of these tools from a high-level and go in-depth into one. Along the way, learn tips and tricks to enable quick animation prototyping and assure easy dev handoff.
  • 2:30pm - 3:30pm
    QUESTION EVERYTHING! A GUIDE TO CRAFTING THE CAREER YOU WANT AND LOVE.
    Breakout Sessions

    When you are just starting out in your design career, there’s usually way more questions than answers. But sometimes, when you ask the right questions, the answers you find can lead you on the perfect journey you never knew you wanted to take.  This session will guide you through how to ask the right questions through each chapter in your own story.
  • 2:30pm - 3:30pm
    EXECUTION VS. IDEAS.
    Breakout Sessions

    You can have a strong idea without an execution, but you cannot have a strong execution without a strong idea. Let's explore how good ideas lead to stronger executions.
  • 2:30pm - 3:30pm
    HOW TO LAND YOUR FIRST GIG
    Breakout Sessions

    We get it, interviewing for your first job can be scary. There are so many things to think about. How do I prepare? What do I bring? What will they ask? Come learn about things college didn’t teach you. We’ll share everything from the interviewing tips and tricks to how to effectively present your portfolio.
  • 4:00pm - 5:30pm
    GET INKY AND LETTERPRESS PRINT WORKSHOP
    Breakout Sessions

    This workshop will give students an opportunity to print from historic wood type and pull a poster on a table top press. As well as, how to use modern methods to print on a letterpress printing press. How to make wood type on a CNC machine and using letterpress printing to produce graphic design work in school.
  • 4:00pm - 5:30pm
    THREE INGREDIENTS TO A GOOD PRODUCT: HOW RESEARCH, DESIGN AND DEVELOPMENT WORK TOGETHER TO CREATE GREAT EXPERIENCES WORKSHOP
    Breakout Sessions

    People’s expectations for experiences continue to grow — both with consumer products and in the workplace. To exceed people’s expectations and build truly great experiences you need a strategy based on customer insights, a great design, and solid technology. Unfortunately, many miss one of the key ingredients and the product falls flat. In this talk, you will hear from a researcher, with a background in anthropology, a designer who excels at creating great experiences, and a developer who speaks design. They will go over how they work together to create something that people fall in love with using their practical experience working with some of the world’s biggest brands at projekt202.
  • 4:00pm - 5:30pm
    LET'S MAKE A TYPOGRAPHIC POSTER! WORKSHOP
    Breakout Sessions

    Wanna mess around with some other fun ways of working with analog type that isn’t more hand lettering? Me too. In this workshop, we’ll explore some techniques around the idea of using found type in your design. We’ll walk through some ideas and digital techniques and then we’ll dive into creating a poster. As a bonus, students will be given some digital assets to work with that may come in handy in future projects and/or client work.
  • 6:00pm - 7:00pm
    Stephen Gates
    Keynote Speaker
  • Saturday, March 30th
  • 9:00am - 10:00am
    Tad Carpenter
    Keynote Speaker
  • 10:30am - 11:30am
    LESSONS FROM OPENING, RUNNING AND CLOSING A SUCCESSFUL DESIGN FIRM
    Breakout Sessions

    For fifteen years I ran 70kft—the brand design and marketing firm I’d dreamed up as a sophomore in college. In 2018, I shut it down and started anew. If I could jump into a time machine, these are the things I’d tell myself—the 19-year-old design student—about the exciting and rewarding road ahead.
  • 10:30am - 11:30am
    FREELANCE VS. IN-HOUSE AGENCY, IS THERE REALLY A SIDE THAT IS BEST?
    Breakout Sessions

    Are you a person who is willing to take a risk for a big reward? Do you like to be in charge of your destiny? Or, do you like the comfort of stability? Or, are you somewhere in between? Join us for a creative discussion and explore the many options in the creative world from freelance to in-house to agency.
  • 10:30am - 11:30am
    WILDLY CURIOUS
    Breakout Sessions

    Say yes more — go, do, and start something. Figure out this whole vulnerability thing everyone's talking about. Learn to shift your perspectives and ride those inspiration waves longer. In this session we explore the creative process, and ways to unleash your own creative animal. Let's get wild with agency insight and tips from my two year old.
  • 1:00pm - 2:00pm
    IN-HOUSE DESIGN: MAKING USER-CENTRIC DESIGN EVERYONE’S RESPONSIBILITY.
    Breakout Sessions

    Getting buy-in early and often helps to ensure designers with the ability to test assumptions and learn quickly. Your job is identifying the right key stakeholders and clearly measuring your OKRs to the broader business objectives. When done successfully, this will allow you to focus on the true North Star, the customers' needs.
  • 1:00pm - 2:00pm
    PREWORK
    Breakout Sessions

    How can getting your “hands dirty” with process define the success of a project? Learn how the inclusion of good planning, client participation, and concept presentations can build the portfolio you want and make for happy clients who keep coming back. Setting Expectations (billing, service agreement) Getting Client Buy-In Developing Moodboard (specific to client/project needs) Sketches & Ideation Concept Development Effect on final deliverables
  • 1:00pm - 2:00pm
    PAPER: A CASE STUDY IN CREATIVITY
    Breakout Sessions

    There is an art to specifying paper for print. It's about knowing the impression you're trying to make and the steps you need to take to bring your creative vision to press. What are you trying to say? Paper can help you say it. Olmsted-Kirk takes you on a hands-on journey through case studies to teach you in-depth about paper and special print techniques.
  • 2:30pm - 4:00pm
    HOW TO MAKE BRUSH SCRIPT LETTERING WITH CRAYOLA MARKERS AND ADOBE ILLUSTRATOR WORKSHOP
    Breakout Sessions

    In this workshop, you'll create an original lettering piece with Crayola markers, pencils, and Sharpies, then prepare the sketch for a vector drawing in Adobe Illustrator and demo how to use the pen tool to get the cleanest bezier points for your lettering. You'll also see a demonstration of tools like Procreate for iPad, Affinity for iPad and Adobe Illustrator, and basic sign-painting techniques. After the workshop, you'll be able to create a vector drawing of your lettering that can be used for logos, t-shirts and many other applications.
  • 2:30pm - 4:00pm
    CONCEPT ≠ EXECUTION WORKSHOP
    Breakout Sessions

    As Simon Sinek pointed out, "People don't buy what you do, they buy why you do it." When our job as designers and writers is supposed to be about making things look and sound better than anything else, how can we afford not to start with "why?" In this session, we'll break down the basics of concepting, step by step, so that your portfolio is as sound as it is beautiful.
  • 2:30pm - 4:00pm
    THE INSIDE SCOOP: A FOOD STYLING & PHOTOGRAPHY WORKSHOP
    Breakout Sessions

    Have you ever wondered how they make those epic food photographs look so damn good? In this live interactive photography and styling demonstration, you’ll be able to not only see how it’s done, you’ll be able to help out and ask as many questions as you like. We will give you the inside scoop on food styling and photography from two of Dallas’ best! Come take a look behind the scenes and pick up a little swag while you’re at it.
  • 4:30pm - 5:30pm
    Lisa Quine
    Keynote Speaker